September 2014 sees us launch our new brand and website. Over the course of this month, the firm is moving to the new brand image and colour scheme. So why should you care?
Organisations announcing brand changes strikes me as the highest form of narcissism, and it's a great case of “look at me! I’ve got a new badge!” It still surprises me how many senior marketing managers are focused on what they want to say as opposed to what their customers want to hear. I know your rebrand is important to you Mr Marketing Director, but mostly people don't care. Sometimes they like a rebrand, and mostly rebrands make news if they are a fiasco. Anybody remember Consignia[1]? Or Monday[2]?
However, this rebrand is accompanied by some other changes which are relevant.
Firstly, the back end platform of the website has moved to the Hubspot Content Optimisation System. This allows us to serve up information on the website that is relevant to each visitor as we grow to know more about them. So, the better we get to know each other, the more we can provide content that is relevant to you as an individual.
Secondly the website will become a library of useful and relevant technical information. At the moment this collection is small. However, it will grow over time, and will feature papers and other resources produced by our people and also the best of those produced by our friends across the Internet.
Thirdly the new site is more focused on where we can help. We believe the site navigation now allows visitors to understand quickly where our skills lie, and to see examples of where we have helped others with similar challenges.
So this is a "brand change" with a difference. Not because of the brand change, but because of the increasing range of tools and resources that will become available to our customers as we grow.
We’d love you to take a look at www.project-vision.co.uk, and we’d love to hear your opinion via the site, or via any of the usual routes, Twitter, Facebook, or you can always Contact Us.
[1]The disastrous and ultimately temporary rebrand of the post office in 2001
[2]The disastrous rebrand by PWC of its consulting business in 2002 - although it was acquired by IBM six months later and so the rebrand may have been tactical.
